Your conversion rate
compounding weekly
on auto-pilot

Run your first test free on your live page. It runs until it finds a winner. Subscribe to keep the loop going, and your conversion rate compounds on auto-pilot.

No card needed. Your first test is free, start to finish

Real customers
Customer · 2 months in
“Installed Splitstream two months ago. It took our sign-up CVR from 2.1% to 5.3%, around $8,700 in extra MRR we wouldn't have had otherwise.”
Rapid Ads logo
Rapid Ads
rapid-ads.com
Customer · 6 weeks in
“We'd tried split testing before, but it took too much time and effort. Splitstream takes all of that away. Six weeks of compounding small wins later, our conversion rate is up 4% overall.”
AdvertorialX logo
AdvertorialX
advertorialx.com
See it in action

Splitstream, testing Splitstream.

The champion is the headline you just read. The challenger is one Splitstream generated — and it's winning.

Champion
Your landing page, getting better every week.
VS
Challenger Winner +38%
Stop guessing. Ship the page that wins.
Run this on my page Challenger generated by Splitstream · illustrative example
How it works

Three minutes of setup. Then never again.

Your first test is free, start to finish. Everything after it is the loop doing its job.

  1. 01

    Run the audit

    Paste your URL. Splitstream reads your live page and ranks the changes most likely to lift your conversion rate. The top one becomes test #001.

  2. 02

    Install your way

    Connect GitHub and approve two pull requests, or skip GitHub entirely: copy two snippets, or paste a prompt into Cursor or Claude Code. Your main branch stays protected either way.

  3. 03

    It tests on real traffic

    Visitors split 50/50 between your page and the variant. Splitstream tracks conversions live and watches guardrails: bounce, speed, errors.

  4. 04

    Winners ship. The loop repeats.

    The moment a result is conclusive, you get the call. Approve it and the winner ships; the next test queues itself against the new baseline.

The difference

Other tools wait for you. Splitstream doesn't.

Testing tools sit idle until someone picks the next idea, builds it, and remembers to check the stats. Splitstream runs the champion versus challenger loop for you, forever.

01
Picks the next test

The highest-leverage change on your page — chosen for you.

02
Opens a PR

Writes the variant as real code. Your devs review and approve.

03
Runs it live

Splits real traffic A/B, decided with Bayesian statistics.

04
Ships the winner

Merges to main. Your conversion rate steps up — for good.

Then it does it again. A fresh test every week — the loop never stops while you're subscribed. You just approve the PRs.

The math

Same traffic. Compounding conversions.

Each winner becomes the new baseline and the next test runs against it. Lift conversion from 2% to 4% and you have doubled sign-ups on the exact same visitors. No extra traffic, no extra ad spend.

Week 1
0%
today
Month 3
5–15%
industry typical
Month 6+
each win sticks and stacks
Built to be trusted

Your code and your data, never out of your control.

Splitstream works inside the review flow you already trust. Scoped access, changes you approve, and a clean revert whenever you want one.

Read-only to start

Scoped, read-only access to a single repo. Nothing is written until you approve it.

Every change is a pull request

Splitstream never edits your code directly. You get a PR with a full diff, like any other change.

Nothing merges without you

You approve and merge it yourself. Splitstream cannot push to your main branch on its own.

One-click revert

Every change is a normal git revert away. If you don't like it, it's gone instantly.

Scoped to one repo, one file

Only the landing page file you point it at. No access to the rest of your codebase.

Clean uninstall

Cancel anytime. The tracking snippet and any Splitstream code come out as cleanly as they went in.

And the numbers

Bayesian winner detection with confidence calibrated to your traffic, sample floors, and guardrails on bounce, speed, and errors. No coin-flip winners. Your visitor data is never sold, shared, or aggregated.

Pricing

Start free. Upgrade to keep testing.

Every plan installs the same way: GitHub PRs you approve, or two copy-paste snippets. Same price either way.

Free
£0
your first test, on us

Run one complete test on your live traffic and see the winner for yourself.

  • Your first A/B test, start to finish
  • AI-written variant built from your page audit
  • GitHub PRs or manual copy-paste install
  • Live visitors, conversions, and winner detection
  • No card required
Pro
Most popular
£739/yr
£61.58 a month, billed yearly

The loop never stops. Your conversion rate compounds test after test.

  • Everything in Free, plus
  • Continuous testing: a new test queues the moment one concludes
  • Bayesian winners, calibrated to your traffic
  • Winners ship only with your approval
  • Guardrails on bounce, speed, and errors
  • Per-goal analytics, primary and secondary
  • Any host, any framework. Cancel anytime
Get Pro

first test free · subscribe after it concludes

Not sure yet? Run the free audit and your first test is built from it.

First test free

Your first test is free. It runs until it finds a winner.

Run the audit, install Splitstream with GitHub or two copy-paste snippets, and the top fix goes live as a real test on your page. It runs free until it finds a winner. Subscribe only when you want the next one.

Free audit · first test runs free, start to finish · subscribe for the next one

Splitstream: Your landing page, getting better every week